The iSinwheel Story: Move Smart, Move Fun Since 2018

Every great journey starts with a single step—or in the case of iSinwheel, a single wheel.

Founded in 2018, iSinwheel began with a clear vision: to revolutionize how people move through their cities. What started as an idea has grown into a respected global brand, owned and operated by X FUTURE INC., with a presence in markets around the world.

The Philosophy: Move Smart, Move Fun

At the heart of iSinwheel is a simple but powerful motto: "Move Smart, Move Fun."

"Move Smart" is about intelligent urban mobility. It means leveraging advanced technology to make travel more efficient, convenient, and user-friendly. It’s about getting where you need to go without the hassle—whether that’s avoiding traffic, reducing your carbon footprint, or simply saving time.

"Move Fun" is what sets iSinwheel apart. The brand believes that getting from point A to point B shouldn’t be a chore. It should be an experience. That’s why iSinwheel prioritizes stylish designs and interactive elements that infuse playfulness into every journey, generating positive emotions and memorable encounters.

As the brand puts it: "We believe that technology makes communication easier and easier, but it becomes more difficult to connect the people, places, and experiences that are most important to us. iSinwheel brings all the things you want closer to you, enriching your life in an easier, cheaper and more interesting way."

A Brand for Everyone

One of iSinwheel’s core strengths is its commitment to accessibility. The brand began with a focus on delivering value without compromising features, creating electric scooters that are budget-friendly yet capable of handling more than just flat city roads.

Today, iSinwheel has a comprehensive product portfolio that includes waterproof, durable, and high-quality electric scooters designed for a wide range of scenarios—from commuter and city roads to off-road and all-terrain adventures, as well as scooters for kids, electric skateboards, and bikes.

Whether you’re a student, a photographer, a programmer, an office worker, an athlete, or an outdoor enthusiast, iSinwheel has a ride for you. The goal is simple: "no more hassle, just ease and fun".

Built on Safety and Quality

iSinwheel’s growth hasn’t come at the expense of quality. The brand is dedicated to providing safe, stable, and reliable mobility products. Its commitment to cutting-edge safety and technology ensures unparalleled riding experiences for customers across the globe.

The brand also actively practices the concept of sustainable development, with environmental protection and fashion at its core. It’s not just about selling scooters—it’s about contributing to a greener, more sustainable future.

With dedicated customer service teams based in the U.K., Europe, and the U.S., iSinwheel is always ready to help customers choose the right e-scooter and offer prompt support.

Five Years and Beyond

In October 2023, iSinwheel celebrated its fifth anniversary—a milestone that reflected how far the brand had come. From its founding in 2018 to becoming a global enterprise, iSinwheel has stayed true to its mission: to redefine the experience of every journey, igniting paths of joy and passion.

As Tony Bradley, GM of iSinwheel, said: "iSinwheel prioritizes connecting people, places, and experiences. We aim to make life easier, cheaper, and more interesting by bringing desired things closer to our customers."

That mission continues today. With a focus on smart, sustainable, secure, and enjoyable travel solutions, iSinwheel is redefining urban mobility—one ride at a time.

FAQ

Q: When was iSinwheel founded?
A: iSinwheel was founded in 2018.

Q: What does "Move Smart, Move Fun" mean?
A: It’s iSinwheel’s brand motto. "Move Smart" refers to intelligent, efficient urban mobility. "Move Fun" is about making every ride an enjoyable experience.

Q: What products does iSinwheel offer?
A: iSinwheel offers a wide range of electric scooters (for commuting, off-road, and kids), electric bikes, and electric skateboards.

Q: Where is iSinwheel based?
A: iSinwheel is owned and operated by X FUTURE INC. and has a global presence, with customer service teams in the U.K., Europe, and the U.S..

Q: Is iSinwheel committed to sustainability?
A: Yes. iSinwheel actively practices sustainable development, with environmental protection at its core.

Ready to move smart and move fun?

Explore iSinwheel’s full lineup → [Link: /collections/all]

Discover our electric scooters → [Link: /collections/scooters]

Read our buying guide → [Link: /blogs/isinwheel-buying-guide]